About Us
Realty Connect is an AI Focused Digital Marketing Agency specialized in the Real Estate business. Our focus is working with Realtor Teams. We’ve been in business since 2007 and operate from Niagara Falls, Canada.
Identify Upcoming Listing Opportunities In Your Database With AI
Realtor Teams generate thousands of seller and buyer leads, but miss 93% of listing opportunities in their database. Why? They don’t know who is selling or when.
Realty Connect is partnered with industry leading Predictive Analytics AI provider Revaluate. Together we offer our AI Based System of Identifying and Building Relationships With Your Database’s Upcoming Home Sellers. Here’s how it works:
Step 1 - Audit Your Database & Know Its Potential For New Listings
For every 1000 owner occupied homes about 50 move each year. Yet even with a CRM 93% of those listings are lost to another agent. Therefore, you can know what your database is worth by knowing which of your contacts listed in the past 12 months.
That’s where our Free Database Audit comes in. The audit grades its completeness, highlighting key missing fields in your contacts such as cell phone and address, fields we can complete with our Data Repair service. Then, we compare your database against the MLS data to show what homes in your database listed in the past 12 months, who the listing agent was, and the commissions earned. The result: you’ll see the total GCI you could have potentially earned if you’d used our Predictive Analytics AI app Reveal and known who in your database listed in the past 12 months.
Step 2 - Optimize Your Database For AI With Data Repair
For our Predictive Analytics AI app Reveal to work most effectively with your database, seller contact records must include 4 fields: Name, Cell Phone, Email and Street Address. Today’s leads are generated by various methods and very few lead sources capture all 4 fields. Our Data Repair service inexpensively adds any missing data fields to your contacts so they all have all 4 fields. This allows your database to work most effectively with Reveal, our AI app for identifying your database’s upcoming home sellers.
Step 3 - Identify Upcoming Home Sellers Using AI
We offer two AI methods for identifying people in your database selling within 6 months:
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AI Chatbot - Realty Connect’s ChatGPT Based Intelligent Chatbots simulate human Real Estate Inside Sales Agents (ISAs) and contact your database on their cell phones via SMS text message. The chatbot asks each contact if and when they plan on selling their home and records their answer. If they don't reply then we use Reveal.
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Reveal - our Predictive Analytics AI app Reveal analyzes your database and identifies people most likely to sell their home in the next 6 months. Reveal measures contacts' behavior using Public and Private Data including Government Sources, Social Media, Google Searches and Consumer Spending data. It then rates each contact's current selling intent between 0-100. Reveal also flags contacts who already listed their home with another agent.
Step 4 - Offer Them Valuable AI Based Seller Resources
Our Chatbots offer our identified upcoming sellers the following two resources:
1) AVM Marketing - those identified as selling within 6 months are offered access to Automated Valuation Model (AVM) Marketing, our AI Based Home Valuation app. This app generates a monthly email with an AI Generated Current Market Value of their home and other valuable property data. Each email offers A Professional Home Valuation From This Realtor. When a homeowner clicks this button you're notified instantly via text and email. These emails offer the option of receiving the Home Seller Resource Centre emails as well.
2) Home Seller Resource Centre - those identified as selling beyond 6 months are offered access to your Home Seller Resource Centre. Realty Connect helps you create on your website all the educational resources home sellers need for ensuring a smooth, timely sale. They also show how listing with you will get them top dollar. Those who accept start receiving a monthly email newsletter linked to your website's seller focused content. These emails offer the option of receiving the AVM Marketing emails as well when they're ready for them.
Offering the monthly AVM Marketing and Home Seller Resource emails means 2 touchpoints per month with upcoming home sellers over an extended period of time. This regular contact strongly positions you as their area's Most Expert Advisor and Best Marketer and therefore the best agent to sell their home with.
Market To The Next Sellers In Your Geographic Area With AI
Realty Connect offers an AI Predictive Analytics system called GeoInsights for identifying the homes and home owners most likely selling next in a defined geographic area. We then conduct ad campaigns on your behalf only to those home owners and generate leads for you when they’re ready to sell. For offering GeoInsights we’re partnered with the real estate industry’s first and best AI Predictive Analytics vendor with an 18 year track record.
Here’s how GeoInsights works.
Step 1 - Identify Who’s Most Likely Selling Next
Select any Zip Code(s) you want to find upcoming sellers in. For assessing who’s selling next GeoInsights uses 25 Public and Private Data Sources covering 110+ million residential properties and 200+ million home owners. This data includes Government Records, Home History, Demographics, Psychographics, Spending Habits, Google Search History, and many other sources. Overall 2000+ variables and 158 predictive algorithms are considered in its decision making process. GeoInsights then scores each home’s likelihood to sell and groups it into one of three categories: High, Medium, and Low.
Step 2 - Select & Customize Your Target Audiences
After isolating homes with a High rating, GeoInsights lets you further customize your Target Audience by Property Type, Price Range, Owner Type, and other factors. You can customize your target audience for each Zip Code. The minimum viable Target Audience size per Zip Code is only 250 homes, allowing you to very affordably reach the most highly predicted upcoming sellers in multiple Zip Codes.
Step 3 - Select & Automate Your Marketing Campaigns
We then manage your GeoInsights ad campaigns to your chosen Target Audiences. Your ads are shown on Facebook, Instagram, and the Google Display Network (85% of all web banner ads) and get seen 3-5 times per week. We offer 2 types of agent branded printed mailers (postcard and letter with optional handwritten section) with 500 templates to choose from or upload your own. Each piece of mail is personalized to the home owner's name and address. We handle all of the postage, production, and delivery.
Step 4 - Start Generating & Nurturing Leads
As your automated online ad campaign and direct mail marketing campaigns begin working, we will further qualify these people by getting sellers' name, address, email, phone number and selling timeline. When they respond and provide their contact info, GeoInsights instantly generates a Home Valuation with an estimated price range of their home and your team gets immediately notified.
They then automatically start receiving two types of drip email campaigns: 1) Home Valuation - an updated Home Value Analysis email each month on an ongoing basis and 2) Home Seller Education - 1 email per week for 8 weeks with topics such as a Comprehensive Sellers Checklist, Home Staging, Renovations, etc.
Each monthly Home Valuation email encourages them to get a Formal Home Evaluation from you, the realtor. Whenever a homeowner clicks this button, you are notified instantly via text and email. Within minutes the person also receives a text message we send on your behalf asking if and when they would like to meet. We provide you with verified phone numbers and emails so you can follow up with leads yourself.
GeoInsights also offers the ability to leverage a team of Inside Sales Agents (ISAs) for following up with the top predicted sellers. These ISAs cold-call prospects and verify the listing intentions of the top predicted sellers. Those who confirm they're ready to sell can be instantly transferred to your cell phone for a live conversation.
Convert Far More Leads For Far Less With Full-Funnel Marketing
Realty Connect’s mission is helping Realtor Teams massively increase their lead generation's ROI. We do all this through our Full-Funnel Seller Marketing System. This system greatly increases your Lead Conversion Rate Into New Listings and dramatically Lowers Your Cost Per Lead.
Nurturing Seller Leads Long-Term
Home owners typically go through a very lengthy thought process about selling their home before they’re ready to sell. For maximizing your chances of winning their listing, your marketing must start reaching them early in their thought process and regularly add value until they're ready to sell.
For doing that we’ve designed a 4 Stage Home Seller Marketing Funnel system. This system provides content for educating and influencing home sellers throughout their entire home selling journey, capturing leads at all 4 stages, not just when they’re ready to sell at Stage 4 when your Cost Per Lead is highest. This approach dramatically reduces your overall Cost Per Lead.
Our funnel is based on HubSpot’s Buyer’s Journey marketing methodology. Here's how it works:
Home Seller Marketing Funnel - 4 Stages
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Stage 1 - Trigger Event - 12–36 Months Before Listing - a life event (eg. marriage, pregnancy, divorce, death) plants the idea of moving. This is the Awareness stage of the Buyer’s Journey. Cost Per Lead is by far the lowest at this stage - upto 10X less than stage 4.
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Stage 2 - Passive Research - 6–18 Months Before Listing - curiosity becomes more intentional as sellers begin consuming educational real estate content online such as Blog Articles and YouTube videos. This is the Consideration stage of the Buyer’s Journey. Cost Per Lead is about 2.5X less at stages 2-3 than stage 4.
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Stage 3 - Active Planning - 3–6 Months Before Listing - the decision to move becomes more concrete. More comprehensive educational content is sought out such as Webinars, Market Watch Reports, Home Valuation, and Home Seller or Home Buyer guides. This is also the Consideration stage of the Buyer’s Journey.
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Stage 4 - Agent Evaluation - 2–12 Weeks Before Listing - a short list of 2-4 agents is chosen, agent meetings are booked, and a listing agent is chosen. This is the Decision stage of the Buyer’s Journey. Cost Per Lead is by far highest at this stage.
Most agents only market at stage 4 and few at stage 3. So their time for educating and building relationships with sellers is quite limited. By Stage 4 sellers usually have a short list of agents whose marketing and follow up has built relationships with them over time during Stages 1-3. If your marketing only reaches them at Stage 4, chances are slim they'll hire you. That’s why most realtors find their lead conversion rates are less than 5%.
Dramatically Improve Seller Lead Conversion
Offering educational content meeting home sellers’ needs at all 4 Marketing Funnel Stages dramatically increases the likelihood they’ll hire you at Stage 4. We call this full cycle approach Full-Funnel Marketing.
Realty Connect helps you create a Full-Funnel Seller Marketing Plan. We start by creating detailed Buyer Personas of your Seller Target Audiences. Having clear Buyer Personas provides you with your ideal customer profile, steers your content strategy, and fosters authentic connection with sellers via the resulting content. We then create, publish and promote content online for educating and influencing your Target Audiences at all 4 Marketing Funnel stages.
The Result: Dramatically Higher Conversion Rates when sellers in your database reach Stage 4 and are ready to sell.
Contact Us
4399 Montrose Road Suite 14
Niagara Falls, Ontario
CANADA
L2H 1K1
(416) 573-6361