About Us
Realty Connect is an AI Focused Digital Marketing Agency specialized in the Real Estate business. Our focus is working with Realtor Teams and Real Estate Developers. We’ve been in business since 2007 and operate from Niagara Falls, Canada.
Identify New Listing Opportunities In Your Database With AI
Realtor Teams generate thousands of seller and buyer leads, but many miss lots of listing opportunities in their database. Why? They focus only on people ready to sell or buy now. The reality is when sellers subscribe to your database they can be many months, even 1-3 years, away from selling. However, over time, initially unresponsive seller leads eventually become ready to sell and start meeting with agents.
Realty Connect uses a proprietary 3 Step AI System for Identifying and Building Relationships With Home Sellers in your database Selling Within 1 Year.
Step 1 - Identify Upcoming Home Sellers
We offer two methods for identifying people in your database selling within 1 year:
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AI Chatbot - our chatbots simulate Real Estate Inside Sales Reps (ISRs) and contact leads via SMS text message. The chatbot asks each contact when they plan on selling their home. Those selling within 1 year are offered Home Valuator, our AI Based Home Evaluation Tool. People selling beyond 1 year are offered our Full Funnel Marketing System described in the next section.
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Seller Predictor - this AI tool analyzes your database and identifies people most likely to sell their home in the next 6 months. Seller Predictor measures contacts' behavior using Public and Private Data including Government Sources, Social Media, Google Searches and Spending data. It then rates each contact's current selling intent between 0-100. It also flags contacts who already listed their home. The app's only required field for each contact is an email address. However, we can usually find and add missing data such as name, street address and cell phone number, improving Seller Predictor's rating accuracy.
Step 2 - Offer Them Our Home Valuator AI Tool
We take our list of qualified people selling within 1 year identified in Step 1. Our AI Chatbots then offer them access to Home Valuator, our AI Based Home Evaluation tool. Home Valuator offers a home’s Current Market Value, Recent Trends, and Local Market Context. To get Home Valuator’s monthly reports via email they simply provide the Chatbot with their home’s address.
Each monthly email offers A Professional Home Evaluation From This Realtor. Whenever a homeowner clicks this button, you're notified instantly via text and email.
Step 3 - Offer Them Your Home Seller Resource Centre
Lastly, our AI Chatbots offer access to your Home Seller Resource Centre. Realty Connect helps you create on your website all the educational resources home sellers need for ensuring a smooth, timely sale. They also show how listing with you will get them top dollar. Those who accept start receiving a monthly email newsletter linked to your website's seller content.
Offering the monthly Home Valuator and Home Seller Resource emails means 2 touchpoints per month over an extended period of time. This strongly positions you as their area's Most Expert Advisor and Best Marketer and therefore the best agent to sell their home with.
Convert Far More Leads For Far Less With Full-Funnel Marketing
Realty Connect’s mission is helping Realtor Teams massively increase their lead generation's ROI. We do all this through our Full-Funnel Seller Marketing System. This system greatly increases your Lead Conversion Rate Into New Listings and dramatically Lowers Your Cost Per Lead.
Nurturing Seller Leads Long-Term
Home owners typically go through a very lengthy thought process about selling their home before they’re ready to sell. For maximizing your chances of winning their listing, your marketing must start reaching them early in their thought process and regularly add value until they're ready to sell.
For doing that we’ve designed a 4 Stage Home Seller Marketing Funnel system. This system provides content for educating and influencing home sellers throughout their entire home selling journey, capturing leads at all 4 stages, not just when they’re ready to sell at Stage 4 when the Cost Per Lead is highest. This approach dramatically reduces your overall Cost Per Lead.
Our funnel is based on HubSpot’s Buyer’s Journey marketing methodology. Here's how it works:
Home Seller Marketing Funnel - 4 Stages
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Stage 1 - Trigger Event (12–36 months before listing) - a life event (eg. marriage, pregnancy, divorce, death) plants the idea of moving. This is the Awareness stage of the Buyer’s Journey. Cost Per Lead is by far the lowest at this stage - upto 10X less than stage 4.
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Stage 2 - Passive Research (6–18 months before listing) - curiosity becomes more intentional as sellers begin consuming educational real estate content online such as Blog Articles and YouTube videos. This is the Consideration stage of the Buyer’s Journey. Cost Per Lead is about 2.5X less at this stage than Stage 4.
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Stage 3 - Active Planning (3–6 months before listing) - the decision to move becomes more concrete. More comprehensive educational content is sought out such as Webinars, Market Watch Reports, Home Valuation, and Home Seller or Home Buyer guides. This is also the Consideration stage of the Buyer’s Journey.
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Stage 4 - Agent Evaluation (2–12 weeks before listing) - a short list of 2-4 agents is chosen, agent meetings are booked, and a listing agent is chosen. This is the Decision stage of the Buyer’s Journey. Cost Per Lead is by far highest at this stage.
Most agents only market at stage 4 and few at stage 3. So their time for educating and building relationships with sellers is quite limited. By Stage 4 sellers usually have a short list of agents whose marketing and follow up has built relationships with them over time during Stages 1-3. If your marketing only reaches them at Stage 4, chances are slim they'll hire you. That’s why most realtors find their lead conversion rates are less than 5%.
Dramatically Improve Seller Lead Conversion
Offering educational content meeting home sellers’ needs at all 4 Marketing Funnel Stages dramatically increases the likelihood they’ll hire you at Stage 4. We call this full cycle approach Full-Funnel Marketing.
Realty Connect helps you create a Full-Funnel Content Marketing Plan. We start by creating detailed Buyer Personas of your Target Audiences. Having clear Buyer Personas provides you with your ideal customer profile, steers your content strategy, and fosters authentic customer connection with the resulting content. We then create, publish and promote content for educating and influencing your Target Audiences at all 4 Marketing Funnel stages.
The Result: Dramatically Higher Conversion Rates when sellers in your database reach Stage 4 and are ready to sell.
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